IP and Brand Protection
Here at Shine Mount we take Brand protection very seriously. We combat the loss of revenue, reputation and customer trust that occurs when someone else exploits your brand for their own gain.
The web’s tremendous reach and economies of scale have revolutionized the way brands engage customers and drive revenue. But the very qualities that make the web so attractive to legitimate business make it extremely lucrative for brand abusers to hijack powerful brands online.
In this anonymous, global medium, threats to your brand can come from anyone, anywhere. A counterfeiter can set up an eCommerce site, download some product images and compete with you for customers. A misguided affiliate can purchase your branded search terms and compete with you for traffic. A pirate can upload a digital version of a film—or any other type of digital content—and steal your revenue. In the digital world, any enterprise with a recognized brand is a potential target for a sophisticated and evolving array of attacks.
The financial impact of online brand abuse is substantial and pervasive, resulting in revenue loss, increased customer service costs and exposure to legal liability. Other impacts of online brand abuse are more insidious, leading to significant erosion of margins, brand reputation and customer trust. For example, brand saboteurs can hijack search engine marketing, infiltrate social media and impersonate trusted brands to steal web traffic and peddle fake and pirated goods. Brand abuse in the digital world occurs across channels and leverages best practices to cause tangible harm.
At Shine Mount we take every precaution in the handling of information relating to our customers brands, precluding third parties from exploiting any possible use of these brands.
Intellectual protection
What is 'Intellectual Property'. Intellectual property is a broad categorical description for the set of intangibles owned and legally protected by a company from outside use or implementation without consent. Intellectual property can consist of patents, trade secrets, copyrights and trademarks or simply ideas.
The Company is committed to protecting its own intellectual property (IP) as well as respecting and protecting the IP of customers, such as information, processes, and design, from infringement by others. The Company's informational tools are available at our disposal because of significant investments of time and Company funds, likewise for our customers. If customers intellectual property is not properly protected, it becomes available to others who have not made similar investments, which we safeguard at all costs. This would cause us to lose our competitive advantage and compromise our ability to provide unique services to our customers.
The Company's intellectual property includes confidential Company business information, trade secret technology (such as product designs), patented inventions and processes, trademarks and service marks, trade dress, and copyrighted works. It is the responsibility of every Company employee to help protect Customer’s intellectual property. It is the responsibility of Company managers and supervisors to foster and maintain awareness of the importance of protecting the Customer's intellectual property.